Real estate videography in DC, Virginia & Maryland

Real estate videography isn't one-size-fits-all. Different listings call for different types of video — and the best marketing strategies combine several. Here's what we offer:

• Cinematic walkthroughs — full-length 4K property tours with stabilized movement, color grading, and licensed music. Ideal for MLS, YouTube, and property websites.
• Social media reels — short, vertical videos optimized for Instagram Reels, TikTok, and Facebook Stories. Designed to stop the scroll and drive inquiries.
• Agent-hosted video tours — on-camera presenter guides viewers through the property, building personal brand recognition and trust.
• Testimonial videos — professional client story videos that build credibility and convert prospects into clients.

Not sure which type is right for your listing? Read our guide on how to choose the right videography service for your property listings.

Real estate videography in the DC metro area typically ranges from $100 for a basic social reel to $500+ for a full cinematic production with drone footage. The cost depends on property size, video length, and the type of production — a quick social media clip requires less time than a full cinematic walkthrough with aerial shots and branded elements.

At Umedia, social media reels start at $149 and full-length cinematic walkthroughs start at $294 for properties up to 3,000 sq ft. Larger properties are priced based on square footage: $394 (3,001–5,000 sq ft), $494 (5,001–7,500 sq ft), and $694 (7,500+ sq ft). Every package includes professional editing, licensed music, color grading, and multi-platform delivery. See full pricing.

We provide professional real estate videography throughout the Washington DC metropolitan area — from luxury estates in McLean, Great Falls, and Potomac to condos and townhomes in Arlington, Alexandria, and Bethesda. Our videographers know the neighborhoods, the light, and the angles that make DMV properties look their best on camera.

In Northern Virginia, we regularly shoot in Arlington, Alexandria, Fairfax, McLean, Reston, Tysons, Vienna, Falls Church, and Herndon. In Maryland, we cover Bethesda, Silver Spring, Rockville, Chevy Chase, Potomac, Gaithersburg, and College Park. In Washington DC, we serve Georgetown, Capitol Hill, Dupont Circle, Logan Circle, and every neighborhood in between.

Whether you're marketing a new construction in Fairfax or a historic rowhouse in Capitol Hill, video captures the character and flow of the property in a way that photos alone cannot. See how video fits into the top real estate marketing trends for 2025.

Professional real estate photography is essential for every listing — it's what buyers see first on MLS, Zillow, and Realtor.com. But video does something photography can't: it shows how a home feels to walk through. The flow between rooms, the natural light shifting through the day, the scale of an open floor plan — these are things only video can convey.

So when should you add video? Listings with video tours receive 403% more inquiries compared to those without. Video is especially valuable for luxury properties, homes with unique layouts, large lots, and listings where the neighborhood is a major selling point. For agents building a personal brand, hosted video tours and social reels create consistent visibility on Instagram and TikTok.

The most effective listing marketing combines both: HDR photography for the MLS and portals, plus video for social media, YouTube, and property websites. When you bundle photography and videography together, you cover every buyer touchpoint — from the initial search to the social media share that brings in an unexpected offer.