Real Estate Marketing Trends in 2026: What's Working for Top Agents
The marketing strategies top agents are actually using in 2026 — from short-form video to AI tools to professional media that sells faster.
Zillow Showcase-ready
Zillow Showcase & Zillow 3D Home tours for DMV listings
Independent Showcase-ready media provider serving the full DMV — all of Washington DC, Northern Virginia, and Maryland. À la carte Zillow 3D Home tours or full Showcase packages with unlimited HD photos and interactive floor plans — every asset delivered to your Umedia delivery page, ready for your Zillow listing.
79% more views · 91% more shares · Showcase-ready
5.0 on Google · 64 reviews
The Zillow Showcase advantage
Zillow Showcase is Zillow's paid premium listing format — capped at 10% of listings per market. Per Zillow's January 2026 Fast Facts, Showcase listings outperform standard listings on every engagement metric and command a measurable sale-price premium.
79% more listing views
Showcase listings receive 79% more page views than comparable standard listings — the top of the Zillow search results advantage.
91% more shares, 76% more saves
The immersive 3D tour, interactive floor plan, and HD gallery make buyers share and save Showcase listings at much higher rates.
~$9,000 sale-price premium
Showcase listings sell for about 2% more on average (~$9K on a $450K home), per Zillow Fast Facts, January 2026.
Which Zillow upgrade is right for your listing?
Zillow Showcase and Zillow 3D Home are two different products that work together. A Zillow 3D Home tour is the interactive 360° walkthrough you can add to any Zillow listing for free — the fastest way to get a priority-placement boost for the first seven days. Zillow Showcase is the paid premium listing format that requires a 3D Home tour, an interactive floor plan, and HD photos — and it's capped at 10% of listings per market.
- Pick the à la carte 3D Home tour if you want a quick Zillow boost on a single listing without a Showcase subscription.
- Pick the Showcase package if you want the premium listing format, top-of-search placement, and the 2% average sale-price premium — and you have (or are ready to start) a Zillow Showcase subscription.
- Matterport no longer qualifies for Zillow Showcase as of October 2025. Showcase now requires a native Zillow 3D Home tour specifically. Matterport still works great as a separate MLS virtual tour.
Zillow 3D Home tours — what they are and what you get
A Zillow 3D Home tour is an interactive 360° walkthrough hosted natively on Zillow. Any agent can add one to any Zillow listing. Zillow gives listings with a 3D Home tour a priority-placement boost during the first seven days and surfaces a "3D Tour" badge in search results. It's the single highest-ROI upgrade you can make to a Zillow listing without a Showcase subscription.
Our team captures the tour on-site with professional 360° cameras and builds the interactive floor plan. Everything — the published Zillow 3D tour link, the floor plan, and any photos — is delivered to your Umedia delivery page within 24 hours. You add it to your Zillow listing however you want.
Serving the full DMV — all of Washington, DC, Northern Virginia (Arlington, Alexandria, Fairfax, McLean, Reston, Tysons, Falls Church, Vienna, Herndon, Great Falls), and Maryland (Bethesda, Chevy Chase, Potomac, Silver Spring, Rockville, Gaithersburg, College Park).
Zillow Showcase media packages — the full premium listing
A Zillow Showcase listing is a premium display format: a hero 3D Home tour, an interactive floor plan, and a full HD photo gallery presented in a larger, immersive layout at the top of Zillow search results. Per Zillow's January 2026 Fast Facts, Showcase listings get 79% more views, 76% more saves, and 91% more shares, and sell for roughly 2% more (~$9,000) than comparable standard listings. Agents who list the majority of their properties as Showcase win 30% more listings year-over-year.
Showcase is capped at 10% of listings per market — real scarcity that matters most in the spring surge. Umedia is an independent, Showcase-ready media provider — not Zillow Media Experts. We capture the full Showcase-ready package — 3D tour, floor plan, and unlimited HD photos — and deliver every asset to your Umedia delivery page. You bring them into your Zillow Showcase listing and marketing however you like.
What's included in a Showcase-ready package
Every element Zillow requires for a Showcase listing — captured, built, and uploaded by one team.
Zillow 3D Home tour
Interactive 360° walkthrough captured with professional 360° cameras and published natively to Zillow — the Showcase-required tour format (Matterport no longer qualifies).
Interactive floor plan
A clickable, room-by-room floor plan that Zillow pins alongside the tour. Required for every Showcase listing — and also a proven engagement lift on its own.
Unlimited HD real estate photos
As many professional HDR images as your listing needs — the Showcase gallery is larger than a standard listing, and buyer engagement scales with image count.
Next-day delivery to your agent page
Every asset — the Zillow 3D Home tour link, floor plan, and full HD photo gallery — arrives on your Umedia delivery page the next business day. Share, download, or embed however you want.
How we deliver Zillow Showcase media
From booking to a Showcase-ready asset set on your Umedia delivery page in 48 hours.
Book online
Pick the à la carte Zillow 3D Home tour or the full Showcase Pro Marketing Package and choose a shoot time. No invitation flow required — book direct.
On-site capture
Our team arrives with professional 360° cameras for the Zillow 3D Home tour plus a full HDR photography kit. Standard DMV homes take 2–3 hours on-site for the complete Showcase package.
Assets delivered to your Umedia page
We process the 3D tour, build the interactive floor plan, and edit the photo gallery, then deliver every asset — links, photos, and media — to your Umedia delivery page within 24 hours. You add it to your Zillow Showcase listing however you want.
Zillow Showcase & 3D Home tour pricing
Book the standalone Zillow 3D Home tour or the full Showcase Pro Marketing Package. Pricing is based on property size.
Zillow 3D Home Tour — à la carte
From $199
per listing, based on size Standalone Zillow 3D Home tour with interactive floor plan, published directly to your listing.
- Up to 5,000 sq ft — $199
- Up to 7,500 sq ft — $249
- Over 7,500 sq ft — $299
- Interactive floor plan included
- Zillow 3D tour link + media delivered to your Umedia page
- Delivered within 24 hours
Most booked
Zillow Showcase Pro Marketing Package
From $389
per listing, based on size The full Showcase-ready package — 3D Home tour, interactive floor plan, and unlimited HD photography.
- Up to 2,000 sq ft — $389
- Up to 3,000 sq ft — $429
- Up to 5,000 sq ft — $469
- Up to 7,500 sq ft — $634
- Up to 10,000 sq ft — $719
- Zillow 3D Home tour
- Interactive floor plan
- Unlimited HD real estate photos
- All assets delivered to your Umedia delivery page
Included with every option
- Serving the full DMV — DC, Maryland, Virginia
- Independent Showcase-ready media provider
- Showcase subscription billed separately by Zillow
- Free reshoot if anything falls short
What DMV agents say
Hear from agents who use Umedia for their Zillow Showcase listings.
UMEDIA continues to stand out as one of the best. Stunning photography, detailed floor plans, and a seamless 3D virtual tour — their results exceeded expectations.
Nikita and his team are my go-to photographers. One home he photographed looked so good that we had three offers, site unseen, the day before we went live — just based on the photos!
My client and I were thoroughly impressed with photography, floor plans, and virtual staging. Multiple offers first day on market — I am certain the photography had a lot to do with this!
Zillow Showcase & 3D Home tour FAQs
Everything DMV agents ask us about Zillow Showcase and Zillow 3D Home tours.
What is Zillow Showcase?
Zillow Showcase is Zillow's paid premium listing format. It bundles a required Zillow 3D Home tour, an interactive floor plan, and HD photos into a larger, immersive listing display pinned to the top of search results. Per Zillow Fast Facts (January 2026), Showcase listings get 79% more views, 91% more shares, and sell for about 2% more (~$9,000) than comparable standard listings. Showcase is capped at 10% of listings per market.
What is a Zillow 3D Home tour?
A Zillow 3D Home tour is an interactive 360° walkthrough hosted natively on Zillow. Any agent can add one to any Zillow listing for free — it doesn't require a Showcase subscription. Listings with a 3D Home tour get a seven-day priority-placement boost and a "3D Tour" search badge. Umedia captures the tour on-site with professional 360° cameras and delivers the published tour link, floor plan, and any photos to your Umedia delivery page — typically within 24 hours. You add it to your Zillow listing yourself.
What's the difference between Zillow Showcase and a Zillow 3D Home tour?
A Zillow 3D Home tour is a free, standalone 360° tour any agent can add to any Zillow listing. Zillow Showcase is a paid agent subscription that bundles a 3D Home tour with an interactive floor plan and HD photos into a premium listing display. Showcase is capped at 10% of listings per market; the 3D Home tour is universal. You can book a 3D tour on its own — you can't have Showcase without the tour.
How much does a Zillow 3D Home tour cost in the DMV?
Our à la carte Zillow 3D Home tour pricing by property size: up to 5,000 sq ft is $199, up to 7,500 sq ft is $249, and over 7,500 sq ft is $299. Every tour includes the interactive floor plan and direct upload to your Zillow listing. Delivery within 24 hours.
How much does Zillow Showcase cost?
There are two costs. Umedia's Showcase Pro Marketing Package (3D tour + interactive floor plan + unlimited HD photos, delivered to your Umedia delivery page) starts at $389 and scales by property size up to $719 for homes up to 10,000 sq ft. The Zillow Showcase subscription itself is billed separately by Zillow directly to the agent — we don't set or resell that price.
Do I need a Zillow Showcase subscription to get a 3D tour?
No. The Zillow 3D Home tour is available standalone for any Zillow listing. You can book the à la carte Zillow 3D Home tour from $199 without any Showcase subscription. The tour goes live on your Zillow listing and earns the seven-day priority-placement boost regardless of whether you have Showcase.
Does Matterport still work for Zillow Showcase?
No — not as of October 2025. Zillow Showcase now requires a native Zillow 3D Home interactive tour specifically; Matterport tours are no longer embedded in the Zillow listing gallery. Matterport is still an excellent format for your MLS virtual tour field, brokerage website, and luxury property marketing — it just doesn't satisfy the Zillow Showcase tour requirement anymore.
How does Umedia deliver Zillow Showcase media?
We don't upload to your Zillow account. We capture the 3D Home tour, build the interactive floor plan, and edit the HD photo gallery, then deliver every asset — the Zillow 3D tour link, floor plan files, and the full photo set — to your dedicated Umedia delivery page. You grab links, download files, or embed media into your Zillow Showcase listing and other marketing channels however you want.
Is Zillow Showcase worth it?
For DMV agents with steady listing volume, the numbers say yes. Per Zillow Fast Facts (January 2026): Showcase listings receive 79% more views, 76% more saves, and 91% more shares than comparable standard listings, and sell for roughly 2% more — about $9,000 on a $450,000 home. Agents who list the majority of their properties as Showcase win 30% more listings year-over-year. The 10% market cap creates genuine scarcity.
Which DMV neighborhoods do you serve for Zillow Showcase?
Umedia covers the entire DMV for both Zillow Showcase and Zillow 3D Home tours — all of Washington DC (NW, NE, SE, SW), all of Northern Virginia (Arlington, Alexandria, Fairfax, McLean, Reston, Tysons, Falls Church, Vienna, Herndon, Great Falls, Oakton, Burke, Annandale, Springfield), and all of Maryland (Bethesda, Chevy Chase, Potomac, Silver Spring, Rockville, Gaithersburg, College Park, Takoma Park, Kensington, Olney). Don't see your neighborhood? Book online or request a free consultation — we almost certainly cover it.
From our blog
What Is Matterport? How 3D Tours Help Sell Homes Faster
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Top 5 Real Estate Marketing Trends in 2025 for Agents
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Serving the DC, Maryland & Virginia area
Ready to list your next DMV home on Zillow Showcase?
Independent, Showcase-ready media for Arlington, DC, Maryland, and Northern Virginia. Book à la carte Zillow 3D Home tours from $199 or the full Showcase Pro Marketing Package from $389.