Zillow Showcase & Zillow 3D Home tours for DMV listings
Independent Showcase-ready media provider serving the full DMV — all of Washington DC, Northern Virginia, and Maryland. À la carte Zillow 3D Home tours or full Showcase packages with unlimited HD photos and interactive floor plans — every asset delivered to your Umedia delivery page, ready for your Zillow listing.
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The Zillow Showcase advantage
Zillow Showcase is Zillow's paid premium listing format — capped at 10% of listings per market. Per Zillow's January 2026 Fast Facts, Showcase listings outperform standard listings on every engagement metric and command a measurable sale-price premium.
79% more listing views
Showcase listings receive 79% more page views than comparable standard listings — the top of the Zillow search results advantage.
91% more shares, 76% more saves
The immersive 3D tour, interactive floor plan, and HD gallery make buyers share and save Showcase listings at much higher rates.
~$9,000 sale-price premium
Showcase listings sell for about 2% more on average (~$9K on a $450K home), per Zillow Fast Facts, January 2026.
Which Zillow upgrade is right for your listing?
Zillow Showcase and Zillow 3D Home are two different products that work together. A Zillow 3D Home tour is the interactive 360° walkthrough you can add to any Zillow listing for free — the fastest way to get a priority-placement boost for the first seven days. Zillow Showcase is the paid premium listing format that requires a 3D Home tour, an interactive floor plan, and HD photos — and it's capped at 10% of listings per market.
- Pick the à la carte 3D Home tour if you want a quick Zillow boost on a single listing without a Showcase subscription.
- Pick the Showcase package if you want the premium listing format, top-of-search placement, and the 2% average sale-price premium — and you have (or are ready to start) a Zillow Showcase subscription.
- Matterport no longer qualifies for Zillow Showcase as of October 2025. Showcase now requires a native Zillow 3D Home tour specifically. Matterport still works great as a separate MLS virtual tour.
Zillow 3D Home tours — what they are and what you get
A Zillow 3D Home tour is an interactive 360° walkthrough hosted natively on Zillow. Any agent can add one to any Zillow listing. Zillow gives listings with a 3D Home tour a priority-placement boost during the first seven days and surfaces a "3D Tour" badge in search results. It's the single highest-ROI upgrade you can make to a Zillow listing without a Showcase subscription.
Our team captures the tour on-site with professional 360° cameras and builds the interactive floor plan. Everything — the published Zillow 3D tour link, the floor plan, and any photos — is delivered to your Umedia delivery page within 24 hours. You add it to your Zillow listing however you want.
Serving the full DMV — all of Washington, DC, Northern Virginia (Arlington, Alexandria, Fairfax, McLean, Reston, Tysons, Falls Church, Vienna, Herndon, Great Falls), and Maryland (Bethesda, Chevy Chase, Potomac, Silver Spring, Rockville, Gaithersburg, College Park).
Zillow Showcase media packages — the full premium listing
A Zillow Showcase listing is a premium display format: a hero 3D Home tour, an interactive floor plan, and a full HD photo gallery presented in a larger, immersive layout at the top of Zillow search results. Per Zillow's January 2026 Fast Facts, Showcase listings get 79% more views, 76% more saves, and 91% more shares, and sell for roughly 2% more (~$9,000) than comparable standard listings. Agents who list the majority of their properties as Showcase win 30% more listings year-over-year.
Showcase is capped at 10% of listings per market — real scarcity that matters most in the spring surge. Umedia is an independent, Showcase-ready media provider — not Zillow Media Experts. We capture the full Showcase-ready package — 3D tour, floor plan, and unlimited HD photos — and deliver every asset to your Umedia delivery page. You bring them into your Zillow Showcase listing and marketing however you like.
What's included in a Showcase-ready package
Every element Zillow requires for a Showcase listing — captured, built, and uploaded by one team.
Zillow 3D Home tour
Interactive 360° walkthrough captured with professional 360° cameras and published natively to Zillow — the Showcase-required tour format (Matterport no longer qualifies).
Interactive floor plan
A clickable, room-by-room floor plan that Zillow pins alongside the tour. Required for every Showcase listing — and also a proven engagement lift on its own.
Unlimited HD real estate photos
As many professional HDR images as your listing needs — the Showcase gallery is larger than a standard listing, and buyer engagement scales with image count.
Next-day delivery to your agent page
Every asset — the Zillow 3D Home tour link, floor plan, and full HD photo gallery — arrives on your Umedia delivery page the next business day. Share, download, or embed however you want.
How we deliver Zillow Showcase media
From booking to a Showcase-ready asset set on your Umedia delivery page in 48 hours.
Book online
Pick the à la carte Zillow 3D Home tour or the full Showcase Pro Marketing Package and choose a shoot time. No invitation flow required — book direct.
On-site capture
Our team arrives with professional 360° cameras for the Zillow 3D Home tour plus a full HDR photography kit. Standard DMV homes take 2–3 hours on-site for the complete Showcase package.
Assets delivered to your Umedia page
We process the 3D tour, build the interactive floor plan, and edit the photo gallery, then deliver every asset — links, photos, and media — to your Umedia delivery page within 24 hours. You add it to your Zillow Showcase listing however you want.
Zillow Showcase & 3D Home tour pricing
Book the standalone Zillow 3D Home tour or the full Showcase Pro Marketing Package. Pricing is based on property size; no hidden fees.
Zillow 3D Home Tour — à la carte
Standalone Zillow 3D Home tour with interactive floor plan, published directly to your listing.
- Up to 5,000 sq ft — $199
- Up to 7,500 sq ft — $249
- Over 7,500 sq ft — $299
- Interactive floor plan included
- Zillow 3D tour link + media delivered to your Umedia page
- Delivered within 24 hours
Zillow Showcase Pro Marketing Package
The full Showcase-ready package — 3D Home tour, interactive floor plan, and unlimited HD photography.
- Up to 2,000 sq ft — $389
- Up to 3,000 sq ft — $429
- Up to 5,000 sq ft — $469
- Up to 7,500 sq ft — $634
- Up to 10,000 sq ft — $719
- Zillow 3D Home tour
- Interactive floor plan
- Unlimited HD real estate photos
- All assets delivered to your Umedia delivery page
Included with every option
- Serving the full DMV — DC, Maryland, Virginia
- Independent Showcase-ready media provider
- Showcase subscription billed separately by Zillow
- Free reshoot if anything falls short
What DMV agents say
Hear from agents who use Umedia for their Zillow Showcase listings.
UMEDIA continues to stand out as one of the best. Stunning photography, detailed floor plans, and a seamless 3D virtual tour — their results exceeded expectations.
Nikita and his team are my go-to photographers. One home he photographed looked so good that we had three offers, site unseen, the day before we went live — just based on the photos!
My client and I were thoroughly impressed with photography, floor plans, and virtual staging. Multiple offers first day on market — I am certain the photography had a lot to do with this!
Zillow Showcase & 3D Home tour FAQs
Everything DMV agents ask us about Zillow Showcase and Zillow 3D Home tours.
What is Zillow Showcase?
What is a Zillow 3D Home tour?
What's the difference between Zillow Showcase and a Zillow 3D Home tour?
How much does a Zillow 3D Home tour cost in the DMV?
How much does Zillow Showcase cost?
Do I need a Zillow Showcase subscription to get a 3D tour?
Does Matterport still work for Zillow Showcase?
How does Umedia deliver Zillow Showcase media?
Is Zillow Showcase worth it?
Which DMV neighborhoods do you serve for Zillow Showcase?
Ready to list your next DMV home on Zillow Showcase?
Independent, Showcase-ready media for Arlington, DC, Maryland, and Northern Virginia. Book à la carte Zillow 3D Home tours from $199 or the full Showcase Pro Marketing Package from $389.