Real estate marketing services for DC, Maryland & Virginia listings
UMedia is a real estate media company that produces the complete listing marketing kit for agents in Washington, DC, Maryland and Northern Virginia: HDR photos, video and social reels, 3D and Zillow tours, floor plans, virtual staging, a branded property website and printed flyers. Packages start at $249, photos arrive the next business day, and print-ready flyers print same day.
5.0 on Google · 73 reviews
How much do real estate marketing services cost?
The listing marketing kit at a glance
From $249
Essentials package: unlimited HDR photos, a 2D floor plan and a virtual twilight edit
Next business day
Edited, MLS-ready photos on every order, or priority editing with Expedited Photo Delivery for $49
One link
A branded property website that gathers photos, tour, floor plan and video. Included in Pro Marketing, or $13
DC · MD · NoVA
Washington, DC, suburban Maryland and Northern Virginia, from condos to estates
What are real estate marketing services?
For a listing agent, "real estate marketing" covers two jobs: making the marketing assets for a listing, and distributing them. The assets are the photos, video, 3D tour, floor plan, property website and printed flyers that buyers actually look at. Distribution means where those assets go: the MLS, Zillow, your social accounts, email, open houses and paid ads.
UMedia does the first job. We produce every asset a listing needs from one booking, and deliver files that are ready to upload, post and print. You (or your brokerage) stay in control of where they go. That matters because most buyers meet your listing on a screen first: according to NAR's 2025 Profile of Home Buyers and Sellers, among buyers who searched online, 81% rated photos and 57% rated floor plans "very useful." The same report found 48% of buyers used open houses as an information source, which is where the printed flyer earns its place.
Working on a listing in the District? See our DC neighborhood coverage, or our solutions for real estate agents for how agents use the full kit.
What does a real estate marketing package include?
Pick a package or build your own. Every piece below is ordered from the same booking and delivered to one place.
HDR photography
Bright, MLS-ready interior and exterior photos, edited and delivered the next business day. From $149. Real estate photography
Video & social reels
Vertical reels for Instagram and TikTok from $149, and cinematic walkthroughs from $299. Real estate videography
3D tours & Zillow Showcase
Matterport 3D tours from $199 and Zillow 3D Home tours from $199 for Showcase-ready listings. 3D virtual tours · Zillow Showcase
Floor plans
Measured 2D floor plans from $149 with room dimensions and total square footage. 3D floor plans from $199. Floor plans
Property website
A branded single-listing website with every photo, tour and video in one shareable link. $13, or included in Pro Marketing and Luxury Premier. Property websites
Flyers & brochures
Double-sided listing flyers from $45 and 4-page brochures from $60. Send a print-ready PDF by noon and pick them up after 5 PM. Flyers & brochures
Drone, where airspace allows
Aerial photos from $169 for listings outside the DC Flight Restricted Zone. DC and close-in suburbs are no-fly. Drone photography
How the listing marketing kit comes together
From booking to launch day, without coordinating five different vendors.
Book online
Choose Essentials, Pro Marketing or Luxury Premier, or build your own kit from the à-la-carte menu on our agent order form.
We shoot
Our crew captures everything you ordered: photos, video, the 3D tour and floor plan measurements, plus drone where FAA airspace allows.
Next-day delivery
Edited photos land on your UMedia delivery page the next business day, and your property website goes live with them. Reels follow in 24–48 hours.
Launch & print
Upload to the MLS and Zillow, share the property website, post your reels, and print open-house flyers the same day you send the file.
What's the difference between a real estate media company and a marketing agency?
A real estate media company creates the listing's marketing assets; a marketing agency plans and runs the campaigns that promote them. UMedia is a media company. Many agents use both: media for each listing, and an agency (or their brokerage's marketing team) for their personal brand.
| Real estate media company (UMedia) | Real estate marketing agency | |
|---|---|---|
| What you get | The assets: HDR photos, video and reels, 3D tours, floor plans, virtual staging, a property website and printed flyers | Strategy and distribution: typically ad campaigns, social media management, SEO, branding and lead generation (varies by agency) |
| Who posts and promotes | You or your brokerage. Files arrive ready for the MLS, Zillow, social and print | The agency, on your accounts and ad budget |
| How it's priced | Per listing: packages from $249, add-ons from $13 | Typically a monthly retainer or campaign fee, plus ad spend |
| Timeline | Photos next business day; reels in 24–48 hours; print-ready flyers same day | Ongoing, with campaigns that run for weeks or months |
| Best for | Making every listing look its best on launch day | Building your personal brand and lead flow over time |
What UMedia doesn't do:
- We don't run paid ads on Facebook, Instagram, Google or anywhere else.
- We don't manage or post to your social media accounts. We deliver the reels and photos; you post them.
- We don't offer SEO, logo design or personal branding.
- We don't upload to your Zillow account. You add the tour and media to your listing yourself.
If you need those services, hire an agency for them. For the assets every listing needs, that's our job.
How much does real estate marketing cost in DC?
At UMedia, a listing marketing package costs $249 to $1,295, depending on the package and the home's square footage. Essentials starts at $249, Pro Marketing (adds a Matterport 3D tour and a property website) starts at $349, and Luxury Premier (adds cinematic video and drone, where airspace allows) starts at $699. You'll see the exact total for your property's size when you book.
Building your own kit instead? À-la-carte starting prices for agents:
- Photography: HDR photos from $149, unlimited HDR from $169, twilight photography $199, neighborhood photos $119
- Video: social media reel $149, reel with an on-camera host $229, full-length video walkthrough from $299, neighborhood video $149
- 3D tours and floor plans: Matterport 3D tour from $199, Zillow 3D tour $199–$299, 2D floor plan $149–$169, 3D floor plan $199–$219
- Editing: virtual staging $24 per photo, virtual twilight $15 per photo, object removal $3 (small) or $16 (large) per photo
- Marketing add-ons: property website $13, listing flyers from $45, 4-page brochures from $60, professional print design $99, print material delivery $99, expedited photo delivery $49
See full agent pricing, or read what real estate photography costs and what you get.
Listing marketing packages
Priced by square footage. These are starting prices; you'll see your exact total when you book.
Essentials
Condos and townhomes. The everyday-listing toolkit.
- Unlimited HDR photos
- 2D floor plan
- Virtual twilight edit
Pro Marketing
Single-family homes up to $1M. Immersive media that turns online views into showings.
- Unlimited HDR photos
- 2D floor plan
- 3D Matterport tour
- Virtual twilight edit
- Branded property website
Luxury Premier
Luxury listings $1M+. The full story of a home, told cinematically. Drone is flown only outside the DC Flight Restricted Zone.
- Unlimited HDR photos
- 2D floor plan
- 3D Matterport tour
- Cinematic video walkthrough
- Drone photo + video
- Branded property website
Included with every option
- Next-business-day photo delivery
- Expedited Photo Delivery available for $49
- Exact total by square footage, shown when you book
Trusted by DMV agents
Verified Google reviews from real estate professionals across DC, Maryland and Virginia.
If you are looking for quality real estate photographers, look no further. My client and I were thoroughly impressed with photography, floor plans, and virtual staging. There is even a personalized marketing kit. Multiple offers first day on market, and I am certain the photography had a lot to do with this!
We've worked with many media vendors over the years, and UMEDIA continues to stand out as one of the best. They recently provided stunning photography, detailed floor plans, and a seamless 3D virtual tour for both a property sale and lease listing — and their results exceeded expectations. What really sets UMEDIA apart is their attention to detail and versatility. They also captured high-quality vertical photos perfect for social media. UMEDIA delivers every time.
Nikita and his team are my go-to photographers. They do it all — Photos, twilight photos, 3D tours, floor plans, websites, media kits, social media, and the list goes on. One home he photographed looked so good that we had three offers, site unseen, the day before we went live — just based on the photos!
Real estate marketing FAQs
What DMV agents ask before booking a listing marketing kit.
What do real estate marketing services include at UMedia?
How much does a real estate marketing package cost in DC?
Does UMedia run Facebook ads or manage social media for agents?
Do you offer turnkey video marketing packages for agents?
How fast will I get my listing marketing materials?
Can you include drone photos for a listing in Washington, DC?
What areas do you serve for real estate marketing?
Guides for planning your listing marketing
- Real estate marketing trends in 2026: what's working for top agents
- How to choose the right videography service for your listings
- Single property websites: why top agents use them
- How much do real estate flyers cost in DC, Virginia and Maryland?
- Listing flyer vs. brochure: which does your listing need?
- What to put on an open house flyer: the front-and-back checklist
- What is Matterport? How 3D tours help sell homes
- Can you fly a drone at your DC listing? The Flight Restricted Zone, explained
Serving the DC, Maryland & Virginia area
Launch your next listing with the full kit
Photos, video, 3D tour, floor plan, property website and flyers from one booking. Packages from $249, photos the next business day.