The flyer is the cheapest piece of marketing on your listing, and it’s also the one agents most often overpay for. That’s not because printing is expensive. It’s because the price you see (“flyers from $8.99!”) is almost never the price of a double-sided, full-color, letter-size listing flyer on decent paper, ready by Friday night.
We print listing flyers and brochures for agents across DC, Maryland, and Northern Virginia, and agents regularly ask us what they should cost elsewhere. So we priced it out. Below are real September 2026 quotes from the copy shops and online printers DMV agents actually use, what design costs at each level, what rush and delivery add, and the true all-in cost per listing.
One ground rule: every competitor price here was checked on the vendor’s live site in September 2026 and links to its source. Where a company doesn’t publish a price, we say so instead of guessing.
How Much Do Real Estate Flyers Cost in the DMV?
Printing 25 double-sided, full-color, 8.5″ × 11″ listing flyers costs roughly $36 to $111 in the DMV as of September 2026, or about $1.46 to $4.42 per copy. Design adds $0 if you do it yourself or up to $99 for a custom layout, and delivery or shipping adds $0–$99.
Where you land in that range comes down to four things:
- Paper. Thin copy paper versus heavy cover stock can double the price for the same file.
- Speed. Same-day at an online printer costs about twice its standard turnaround, and shipping still comes on top.
- Design. Free if you do it yourself, $99 if you hand it off. What matters is whether you keep the file.
- Getting it to the listing. Free pickup, a flat delivery fee, or overnight shipping.
A double-sided flyer is the right format for most open houses. If you’re weighing whether a listing needs a 4-page brochure instead, we cover that decision in listing flyer vs. brochure.
What Does It Cost to Print 25 Flyers at Each Type of Printer?
On September 2026 quotes, 25 double-sided letter-size flyers cost $36.50 at FedEx Office online on standard laser paper, $52.50 at PrintPlace on 100 lb paper with 5-day turnaround, and $45 at UMedia printed the same day. Heavier paper, rush turnaround, and shipping are where the numbers drift upward.
| Option | 25 double-sided 8.5″ × 11″ flyers | Per copy | Turnaround | Getting it to you |
|---|---|---|---|---|
| DIY: Canva + home/office printer | Ink and paper you already paid for | Varies (ink is the hidden cost) | Immediate | Already there |
| FedEx Office (online, 32 lb laser) | $36.50 | $1.46 | Most orders same day if placed before noon CT | In-store pickup |
| FedEx Office (online, 100 lb matte cover) | $79.00 | $3.16 | Same as above | In-store pickup |
| Staples (document printing) | From $0.82/page in color | ~$1.64 if each side bills as a page | Same-day options | Free same-day pickup |
| PrintPlace (100 lb, gloss, 5 business days) | $52.50 + shipping | $2.10 | 5 business days + transit | Shipped |
| PrintPlace (same-day turnaround) | $110.50 + shipping | $4.42 | Same day + transit | Shipped |
| Vistaprint | Configurator-priced | Varies by size/stock | Standard “as soon as 6 business days”; rush 2 business days | Shipped |
| DS Creative Group (Northern Virginia) | Not published | — | Weekend brochures: book the shoot by Wednesday | FedEx next-business-day ($25) by default |
| Hometrack (Timonium, MD) | Not published | — | Same day if approved by 2 PM | Office pickup M–F 9–5; overnight shipping $17 |
| UMedia (Chantilly, VA) | $45 | $1.80 | Same day (PDF by 12 PM, ready after 5 PM) | Free kiosk pickup or $99 DMV delivery |
Competitor prices are from each vendor’s live site as of September 2026. Configurator quotes are approximate and can change with options, location, and promotions.
DIY with a home or office printer
The cheapest option on paper, and the one we talk agents out of most often. Canva’s free plan costs $0 (Canva pricing), so the design side is covered. The trouble is the printer. Many home and office printers can’t print full-bleed on heavy stock, so your hero photo ends up framed by a white border and printed on paper that curls. Color ink for 25 photo-heavy, double-sided pages isn’t free either, and a jam at 11 PM on a Friday is expensive in other ways.
Worth it when: you need five copies for a showing tomorrow morning, or it’s a rental where the flyer does nothing but list the facts.
Copy shops: FedEx Office and Staples
Copy shops are the default for good reason: there’s probably one within a few minutes of your listing, whether it’s in Clarendon or Rockville. FedEx Office’s online configurator quoted 25 double-sided, full-color 8.5″ × 11″ copies at $36.50 ($1.46 each) on 32 lb laser paper and $79.00 ($3.16 each) on 100 lb matte cover stock as of September 2026. FedEx labels the figure an approximation, notes that in-store pricing may differ, and says most orders are ready for same-day pickup if placed before noon Central, which is 1 PM here.
Staples lists document printing from $0.82 per page in color as of September 2026, with same-day options and free same-day pickup. A double-sided flyer is two printed pages, so plan on about $1.64 per flyer ($41 for 25) at that starting rate. Confirm how your store bills duplex and paper upgrades before you count on it.
The trade-off: copy-shop pricing is built for documents, and “copies” usually means lighter paper. Upgrade to cover stock and the price moves into the same range as a dedicated real estate printer.
Online printers: PrintPlace and Vistaprint
Online printers win on volume. At 25 copies, turnaround and shipping become the real cost. At PrintPlace, 25 standard 8.5″ × 11″ flyers on 100 lb paper, gloss both sides, full color both sides came to $52.50 at 5-business-day turnaround and $110.50 at same-day turnaround in September 2026, before shipping. PrintPlace’s own FAQ notes that turnaround time excludes weekends, holidays, and shipping time.
Vistaprint’s flyer page prices by size, paper stock, thickness, and quantity in a configurator. The $8.99 for 25 it showed us in September 2026 appeared before we’d chosen a size, paper, or sides, so it isn’t a quote for a letter-size, double-sided listing flyer. That’s the lesson on every “from” price: configure the exact piece before you compare. Vistaprint lists standard delivery “as soon as 6 business days” and a 2-business-day rush option.
Worth it when: you’re printing hundreds for a new-community launch or an EDDM mailing and can plan two weeks out. For a Saturday open house on a listing that just went live, the shipping calendar usually rules them out.
Local real estate media companies
Several DMV media companies bundle print with photography. Most of them don’t post print prices, and we’d rather tell you that than invent a number:
- DS Creative Group (Northern Virginia) offers 2-, 4-, and 8-page brochures on heavy cover stock. Its brochure page lists no prices as of September 2026 and directs you to contact them. It notes a default of FedEx next-business-day delivery at $25 and advises scheduling your shoot by Wednesday for weekend brochures “to avoid extra production and delivery charges.”
- Hometrack prints flyers and brochures in-house on 100 lb gloss cover. Its page shows no prices as of September 2026 (“unlock special pricing”). Orders approved by 2 PM are ready the same day, pickup is at its Timonium, MD office M–F 9–5, and overnight shipping is $17. Timonium works for Baltimore-area listings and is a haul from Bethesda.
- UMedia publishes its prices: $45 for 25 and $90 for 50 double-sided, full-color 8.5″ × 11″ flyers, and $60 for 25 and $120 for 50 four-page brochures. Every run prints the same day, and pickup is free at our Chantilly, VA kiosk. Larger runs are quoted on request. Full details are on our flyer and brochure printing page.
Unpublished prices aren’t a red flag. Bundled vendors often price print with the shoot. Just get the per-copy price, the design fee, and delivery in writing so you can compare them against a posted rate.
How Much Does Flyer Design Cost, and When Is It Worth Paying For?
Flyer design costs $0 if you do it yourself in Canva, and $99 one-time for a custom layout at UMedia with a print-ready PDF back in 24 hours. Freelance rates vary too widely to quote an honest average. The real question isn’t the fee. It’s whether a custom layout does anything for this particular listing.
The three tiers:
- DIY from scratch ($0). Canva’s free plan plus your listing photos. It’s fine if you’re comfortable with layout and already know the print specs (bleed, 300 dpi images, fonts embedded).
- DIY from a template ($0). Start from a designed layout and swap in your content. We give away a free Canva 4-page brochure template with a step-by-step PDF guide. It’s built as a brochure, so it fits best when your listing calls for the 4-page format. If your brokerage provides branded flyer templates, check those before you pay anyone.
- Custom design ($99 at UMedia). Our designer builds the layout from your photos, listing details, and branding and returns a print-ready PDF within 24 hours. The file is yours, so you can reprint it after a price change, email it, or post it without paying the design fee again.
What goes on the flyer is its own topic. Our open house flyer checklist covers it front to back.
When paying for design isn’t worth it
We sell design, and we’ll still tell you to skip it when:
- Your brokerage template already looks good. A $400K Germantown condo doesn’t need a bespoke layout. It needs good photos, the right facts, and your contact info.
- You already have a file you like. If last month’s flyer worked, swap the photos and details and send it to print. You’ll pay $45, not $144.
- Speed matters more than polish. A same-day DIY file beats a beautiful one that arrives after the open house.
When it pays for itself
- Luxury and new construction. In McLean, Potomac, or a new Loudoun community, the printed piece is part of the pitch. A template everyone else in the brokerage uses sends the wrong message.
- Listings you’ll reprint. Because the $99 is one-time and the file is yours, the design cost shrinks with every reprint. More on that below.
- When your hour is worth more than $99. If building the flyer yourself costs you an evening you’d otherwise spend on a listing appointment, the math isn’t close.
One thing to design around: the photos. According to NAR’s 2024 Profile of Home Buyers and Sellers, 41% of buyers rated photos the most useful feature on listing websites, ahead of every other feature. The flyer is the version of those photos buyers carry home, so no layout rescues dark, phone-shot images. If the listing isn’t photographed yet, book professional real estate photography first.
What Do Rush Printing and Delivery Add to the Bill?
Rush is where flyer budgets double. On September 2026 quotes, PrintPlace’s same-day turnaround took 25 flyers from $52.50 to $110.50, and that’s before shipping. Delivery runs from free local pickup to $17–$99, depending on the vendor.
Here’s what speed and delivery cost across the options we checked:
| Vendor | ”Fast” option | What it adds | Delivery / pickup |
|---|---|---|---|
| PrintPlace | Same-day turnaround | +$58 on 25 flyers ($52.50 → $110.50) | Shipping extra; turnaround excludes transit |
| Vistaprint | 2-business-day rush | Priced in configurator | Shipped |
| FedEx Office | Same-day pickup (order before noon CT) | Built into price | Pick up in-store |
| DS Creative Group | Shoot scheduled by Wednesday for weekend brochures | Extra production and delivery charges if later | FedEx next-business-day $25 by default |
| Hometrack | Same day if approved by 2 PM | Built into price | Pickup in Timonium M–F; overnight $17; Saturday delivery extra |
| UMedia | Same day is standard (PDF by 12 PM, ready after 5 PM) | Nothing extra | Free Chantilly pickup, or $99 flat anywhere in the DMV |
The Saturday open house math
In our experience, most DMV open houses happen on weekends, and many listings go live late in the week. That’s what makes shipping-based printers hard to use. Vistaprint’s standard delivery is “as soon as 6 business days.” For a Saturday open house, that means ordering more than a week ahead, which is often before the photos are even back.
With a same-day local printer, the timeline works backward from Friday:
- You have a print-ready file: send it by Friday at 12 PM. Flyers are ready after 5 PM Friday at our Chantilly kiosk, or you can pick them up any time Saturday.
- You need design: order by Thursday. The designer returns the PDF within 24 hours, so you can print Friday with a day of buffer.
- The listing is in Bethesda or Arlington and Chantilly is out of your way: add $99 delivery and the flyers come to the listing or your office. For a Reston or Fairfax open house, the kiosk is usually on your way, and pickup is free.
The honest comparison: FedEx Office’s same-day pickup is cheaper than our flyers on plain laser paper ($36.50 vs. $45 for 25). On 100 lb cover stock it’s $79.00. Pick the paper you want buyers to hold, then compare.
What’s the True Cost of Flyers per Listing?
For most DMV listings, the true all-in cost of flyers is $45 to $318. That’s $45 for 25 flyers from your own file with free pickup, $144 with custom design, and $318 for 50 four-page brochures with design and delivery. Per copy, that’s roughly $1.80 to $6.36 on the first run, and lower on every reprint.
| Scenario (UMedia pricing) | Printing | Design | Delivery | Total | Per copy |
|---|---|---|---|---|---|
| 25 flyers, your own file, pickup | $45 | $0 | $0 | $45 | $1.80 |
| 25 flyers + custom design, pickup | $45 | $99 | $0 | $144 | $5.76 |
| Reprint 25 after a price change (same file) | $45 | $0 | $0 | $45 | $1.80 |
| First run + reprint combined | $90 | $99 | $0 | $189 | $3.78 |
| 50 flyers, your own file, delivered | $90 | $0 | $99 | $189 | $3.78 |
| 50 four-page brochures + design + delivery | $120 | $99 | $99 | $318 | $6.36 |
Two things jump out:
Design is the biggest line item, and it only hits once. The first run of 25 designed flyers works out to $5.76 a copy. Reprint after a price improvement or a second open-house weekend and you’re down to $3.78 across all 50, because you own the file. A vendor who keeps your file and charges for every revision can look cheaper on the first run and cost more by the third.
Delivery matters more on small runs. A $99 delivery fee more than triples a 25-flyer order ($45 → $144) but only doubles a 50-flyer order ($90 → $189). If you’re paying for delivery, print enough to cover both weekends.
On quantity, our general guidance is 25 for a single open house and 50 when you’re also stocking a flyer box or running a second weekend. The flyer vs. brochure guide linked above covers run sizing in more detail. Leftovers cost less than running out mid-open-house, so round up.
What about per-copy price at higher volume?
Online printers get dramatically cheaper per copy in the hundreds and thousands. That’s their business model. PrintPlace’s default quote in September 2026 was $167 for 1,000 single-sided, 100 lb letter-size flyers at 5-business-day turnaround, or about 17 cents each. If you’re printing 500 for a Loudoun new-home community or a neighborhood mailer, get quotes from them. For listing-level runs of 25 to 50, the per-copy gap is small, and turnaround, paper, and getting the flyers to the listing matter more. For larger runs through us, we quote on request.
How to Get Started
If you have a print-ready file, the cheapest professional route is $45 for 25 double-sided flyers, printed the same day. If you don’t have a file, start with our free template or add $99 design. Either way, budget the whole job, including paper, speed, design, and delivery, before you compare prices.
A quick decision path:
- Just need copies, have a file, paper doesn’t matter much: a copy shop is hard to beat on price.
- Printing hundreds and can wait two weeks: an online printer.
- Weekend open house, want heavier full-color flyers, and don’t want to manage shipping: send the PDF by noon and pick it up that evening. See flyer and brochure printing for specs and ordering.
- Want it bundled with the shoot: print add-ons can be ordered alongside photography, floor plans, and a single property website. A QR code on the flyer sends buyers to the full gallery and 3D tour. Every package is on our pricing page.
Whatever you choose, get the per-copy price on the exact paper you want, check the turnaround against your open-house date, and ask who keeps the design file.
